Local Volunteer & Advocate Michael Gold Challenges the Community to Raise Money for Their Neighbors Proposes a grassroots effort to SUPPORT local social service program funding
NEW MILFORD, CT (November 26, 2012): New Milford resident Michael Gold is a long time supporter of United Way and an advocate in the greater New Milford community. He is a volunteer in the community, owner of a business that provides health related services, and a family man. And he is now calling on his neighbors and colleagues to help raise money for United Way and improve conditions in the Southern Litchfield County community.
With the economy slowly pulling out of a recession, many people are still facing a tough reality. And many others are finding themselves newly in need.
“There are real people in our community who have never experienced the difficulties they are facing today,” said Kimberly Morgan, United Way of Western Connecticut CEO. “And this growing population overlays the people who have always been in need of services. As many as 15% of the families in New Milford alone are considered working poor.”
United Way gives these families the support they need to get back on their feet by funding crucial social service programs that form a safety net to not only catch them in their time of need, but to gently set them back on their feet to thrive again.
“As a volunteer with United Way, I have seen first hand the value that the organization brings to this community,” said Mr. Gold. “I have been involved in distributing funds to our local social service agencies and have experienced the challenge of meeting the funding needs of these worthwhile programs with limited funds.”
“United Way is an investment in solving the issues that are impacting our neighbors and families. We need to come together as a community and shore up the gap in funding that has expanded over this recession.”
As a way of doing his part in his community and helping his neighbors, Mr. Gold is proposing a challenge to the Southern Litchfield Community: help him to raise an additional $100,000 above and beyond the regular United Way fundraising campaign in Southern Litchfield County.
Mr. Gold envisions a true grassroots effort: banding together to coordinate with individuals in your circle of friends, neighbors and colleagues who may have never given to United Way – or those who may be able to give a little more – AND canvas the small businesses in our community to expand their business investments to include investments in their community.
The need within Southern Litchfield is made obvious in calls that have come in to United Way 211. From June 2011 through July 2012, United Way’s 211 information and referral hotline directed over 1,100 people to the services and help they needed, for everything from utility issues to information on food pantry and health care. 1,175 calls for Southern Litchfield County resulted in 1,669 requests for services.
Requests for Services in
Request for Services Southern Litchfield
Utilities/Heat 189
Disaster Services 154
Public Assistance Programs 132
Outpatient Mental Health Care 124
Housing/Shelter 119
Financial Assistance 114
Information Services 112
Substance Abuse Services 93
Health Supportive Services 69
Legal Services 66
Total Calls 1,175
Total Requests for Services 1,669
Requests for
Town Services
New Milford 1,236
Washington 148
Kent 101
Roxbury 58
Sherman 55
Bridgewater 39
Warren 32
Continuing this kind of help, supporting social service programs, and expanding United Way’s focused initiatives in Southern Litchfield is only possible if people across the region generously support the United Way campaign.
Michael is leading by example – as he often does in this community. “I’ll be forming a team comprised of friends, associates, family, to go out to their networks of personal & business contacts and raise money for United Way,” said Mr. Gold. “In true grassroots fashion, I will be knocking on doors, paying visits, making calls – whatever it takes to expand our communities’ donor base. And I’m inviting others to do the same.”
ABOUT United Way of Western Connecticut
United Way of Western Connecticut advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas. LIVE UNITED is a call to action for everyone to become part of the change. For more information about United Way of Western Connecticut, please visit: www.uwwesternct.org.
Personal Letter From Michael Gold: To all my Neighbors, Friends, Family and Colleagues,
Many of you know that I am involved with United Way of Western Connecticut, specifically the Southern Litchfield County Council.
I have served for the last 5 years on United Way’s Southern Litchfield Community Council where we help ensure our local community needs are met, and that money raised here is used effectively to help people right here in our community.
Unfortunately, as is the case across the U.S., we can expect a shortfall in funding for our own area this year – largely due to an economy that has been slow to recover.
So I have an idea. Let’s help United Way as it works to fill this gap in funding so we can play a direct role in preserving our social service safety net.
I am heading up the Southern Litchfield County Neighbors Fund – a volunteer-driven initiative to raise $100,000 for United Way of Western Connecticut, and the local programs they serve in our area. This is a campaign that will run from now to December 31st – a grass roots fundraiser that specifically helps our town and surrounding towns, i.e., New Milford, Bridgewater, Roxbury, Washington, Warren, Kent, and Sherman.
I have enclosed material so you can see how your donation will make a difference in our community. Additionally, visit the New Milford Spectrum for a recent article on these efforts (click here).
So along with many of my friends and colleagues, I am making a direct appeal to you. Join me in helping our neighbors here in Southern Litchfield County. This is where you and I can make a difference. Help us raise $100,000 so our local programs can continue to get our neighbors in need back on their feet.
You can make a donation one of two ways:
- Online: Visit www.uwwesternct.org/give and select “SLC Neighbors Fund” under Donation Designation at the online giving form.
- By Check: Send a check payable to “SLC Neighbors Fund” care of United Way of Western Connecticut, 21 Main Street, P.O. Box 29, New Milford, CT 06776.
Join our grassroots effort – and encourage your friends and family to do the same. This is it!
WE can make a difference!
Many thanks! And Happy Holidays!
Michael P. Gold President/Owner GeronNursing & Respite Care, Inc.
860-354-7698 LinkedIn Website
United Way of Western Connecticut 85 West Street, Danbury, CT 06810
P: (203) 792-5330 Ext 239 C: (203) 858-8404 F: (203) 790-5182
www.uwwesternct.org www.volunteerdanbury.org